Global Head of Corporate Identity & the Human Safety Net Foundation
Emma Ursich heads External Relations and Corporate Identity at Group level. She looks after the development of the Group Communications Plan, the definition and delivery of institutional campaigns and promotional initiatives, the development of the Group’s corporate Identity through all $media channels, the management of group sponsorship activities and the relationship with NGOs. She joined Generali’s Group Communications eight years ago in the Sponsorship and Events Area which she became responsible in 2013. Emma holds fifteen years’ experience in the field of corporate communications including media relations, crisis communications, corporate identity and event and sponsorship management. Prior to joining Generali Emma worked for Noesis, an independent corporate communications agency based in Milan, working for a number of multinational organisations and companies from the financial, retail, utilities and logistics sector.