When citizens' expectations are not met, their trust in business and policymakers can be damaged.
Consumers depend on industries for the provision of products and services and trust is a fundamental element in commercial relationships.
Consumers rely on businesses to assess complex information and simplify their choices. This is where trust can become an important issue.
Different recent events have damaged consumers’ trust. For example, the financial crisis has shaken consumers’ trust in the financial industry. The NSA scandal, has raised questions about the respect of the privacy and fundamental rights of consumers in the digital space. The horsemeat scandal and recent scandals linked to pharmaceutical product safety or pricing, have affected the trust of consumers in the food and pharmaceutical sector respectively.
Coming up to the European Parliament elections in May 2014, citizens’ and consumers’ trust in business and policy makers has become a major issue.
In a panel moderated by Daniela Vincenti, Editor-in-chief of EurActiv.com, our speakers, Madi Sharma, UK Member of the Employers Group and European Economic and Social Committee, Paola Testori Coggi, Director-General for Health and Consumers of European Commission, Arnaud Mourot, CEO of Ashoka France and Patrick Itschert, Deputy General Secretary of the European Trade Union Confederation; will discuss how Business can maintain the Citizen’s Trust.